Our Kawaiidesu "Kah-why-ee-des) collection is inspired by the cute Collections in Japan, like Hello Kitty or manga . "Kawaii" means cute. Everything from the marketplaces to the police stations are surrounded with "Kawaii", making the most mundane things cute and adorable.

Created to bring more cute to this world!  The Kawaiidesu designs are easy to style and are perfect for day or night, or when you just want to add a little color. "It's cute"  is made up of casual designs can be worn by young girl's and are perfect for mommy and me matching outfits. Each pattern was created based on an emotion and to be....cute and fun..